VOGUE VINTAGE MARKET / EBAY

Hosted by Gigi Hadid, Vogue Vintage Market launched as an open-to-the-public shopping event in NYC, merchandized with eBay. To promote the event, we produced a series called Vintage Obsession Confessions starring Emma Chamberlain, Albert Muzquiz, Aimee Kelly, and Enya Umanzor. Together, they share the treasures that shape their iconic personal styles, and their secret tips for hunting them down on eBay.

The result: a campaign that blended storytelling and commerce, inspiring a new generation of collectors to see pre-loved fashion as the ultimate form of self-expression.