SAMSUNG / THE MOVEMENT OF DESIGN
Vogue helped Samsung unveil their latest folding phones (Galaxy Z Flip6 and Galaxy Z Fold6) with an event and immersive exhibit during the Spring/Summer New York Fashion Week in 2024.
We collaborated with fashion designer Colin LoCascio, a CFDA/Vogue Fashion Fund finalist, and used generative A.I. to develop an interactive digital experience of his maximalist design motifs for fashion week attendees to play with.
LoCascio’s designs came to life through motion-tracked digital canvases on which guests’ unique creative expression became the tool to rearrange the design elements in new, whimsical ways.
This never-been-done-before collaboration allowed attendees to experience the intersection of fashion and technology through the lens of Vogue in a way that blurred the line between the metaphysical and the physical.