CHANEL / N°5 DROPS

Chanel asked Vogue to engage international TikTok audiences to drive awareness for the new limited edition Chanel N°5 L’Eau Drop fragrance in a global digital event.

N°5 Drops! elevated a variety show format, in a TikTok Live first.

Inspired by late night TV, the 10-minute scripted short married Chanel’s elegance and humor with Vogue’s stylish storytelling. The host, Reece Feldman, introduced a cast of 5 TikTok global creators. Each was connected to a different emotion held within the Chanel N°5 L’Eau Drop fragrance, which inspired their performances.