SIMONE ASHLEY FOR GOOGLE SHOPPING

For Google Shopping, we created Try On the Go: a fashion film starring Simone Ashley (fresh off the buzz of The Devil Wears Prada 2) that transformed Google's AI-powered Virtual Try-On tool into a real shopping quest. Ahead of co-hosting the Vogue Met Gala Pre-Party, Simone embarks on an intern-coded adventure through NYC, virtually trying on looks before landing on the bold yellow dress she later wore to the actual event. Blending editorial storytelling with practical product utility, the film shows how AI can enhance the fashion discovery experience.