EBAY / “FULL CIRCLE” FROM THE VOGUE ARCHIVE
To write eBay into fashion history, we brought classic Vogue moments back to life from the pages of past decades, re-staging archival editorials with vintage jewelry and accessories sourced entirely from eBay. Twiggy, Rita Ora, and Wisdom Kaye fronted the campaign, each embodying a modern take on timeless style. In a “full-circle” moment, Twiggy even recreated a story she first modeled for in 1967. The campaign won a Cannes Lion.
The campaign came to life through an eBay-branded film premiered during the Vogue World: London livestream, an intimate behind-the-scenes documentary with Twiggy, and a three-page print feature in both American Vogue and British Vogue. The work went on to win a Cannes Lion, solidifying eBay’s renewed place at the heart of fashion history.
TWIGGY DOCUMENTARY
Twiggy discusses what it was like to recreate her iconic 1967 shoot with legendary Vogue photographer Bert Stern.
HERO EBAY FASHION FILM
Starring Twiggy, Rita Ora and Wisdom Kaye. Shot on location in London.
VOGUE PRINT PORTFOLIO
Photography by Campbell Addy
Styling by Max Ortega
Twiggy, Rita and Wisdom attended Vogue World in London, each dressed in red carpet looks sourced from eBay and the accessories from our campaign.
COVERAGE ON VOGUE:
“If the Vogue World: London headlines celebrated pantless fashion and pregnancy reveals, there were quieter moments worth noting from Theatre Royal Drury Lane. Enter stage left: the sustainable style champions, who chose to wear second-hand pieces and upcycled gems over new-season hits.
Among the green fashion fans was Twiggy, who wore an iteration of the red Tom Ford for Gucci fall 1996 suit, sourced via eBay, and styled with a dapper bow tie, rather than the open silk shirt favored by original Gucci tailoring guru, Gwyneth Paltrow. The legendary Swinging Sixties model chose a vintage Louis Vuitton bag, again sourced via eBay, to pep up her slice of fashion history, which enjoyed another airing at Gucci’s 100th-anniversary show.”
Awards & Recognition:
CANNES LIONS BRONZE
CANNES LIONS SHORTLIST
THE ONE SHOW BRONZE
THE ONE SHOW MERIT x 2
THE ONE SHOW SHORTLIST x 5
LONDON INTERNATIONAL AWARDS SILVER
LONDON INTERNATIONAL AWARDS FINALIST
D&AD SHORTLIST
CLIO SHORTLISTED
NEW YORK FESTIVALS BRONZE x 2
NEW YORK FESTIVALS FINALIST x 2
AICP NEXT AWARDS WINNER - archived in the Department of Film at The Museum of Modern Art in New York
COMMUNICATION ARTS WINNER
WEBBY AWARDS NOMINEE
AMERICAN ADVERTISING AWARDS (ADDY) GOLD
AMERICAN ADVERTISING AWARDS (ADDY) NATIONAL WINNER
DIGIDAY CONTENT MARKETING AWARDS FINALIST x 2
ANA REGGIE "SUPER REGGIE" AWARD WINNER
ANA REGGIE SUPER REGGIE GOLD
ANA REGGIE SUPER REGGIE SILVER
SHORTY AWARDS WINNER
SHORTY AWARDS BRONZE
ART DIRECTOR'S CLUB (ADC) SHORTLIST x 3
ANDY AWARDS SHORTLIST
CAMPAIGN GLOBAL MEDIA AWARDS WINNER