EBAY / LAW ROACH & JEREMY POPE / THE MET GALA
As a sponsor of the 2025 Met Gala, eBay partnered with Vogue and GQ on a multi-touch campaign and talent activation spanning livestream ad spots, red carpet interviews, branded editorial, and after-party social coverage.
In celebration of the theme, “Superfine: Tailoring Black Style,” we paired legendary stylist Law Roach with Jeremy Pope to bring eBay’s brand platform to life by highlighting how vintage fashion carries rich histories, and how personal styling transforms those stories into something new. The campaign film script was written by Pope as a poem reflecting his relationship to fashion through heritage, identity, and gender.
Law Roach also created custom red carpet looks for both himself and Pope, sourced exclusively from eBay, showcasing the platform’s depth in archival and luxury fashion.
This activation was one of several talent-led moments produced in partnership with eBay throughout the 2025 Met Gala.
Performance/Music/Script: Jeremy Pope
Styling: Law Roach
Director: Ebeneza Blanche
This film ran as a cutaway during Vogue’s livestream of the Met Gala red carpet.
This video a behind-the-scenes look at the creative process between Law and Jeremy in developing looks for the Met Gala.
Below are some images from fittings, the Met Gala red carpet, and the GQ Met Gala after party.
