AUDEMARS PIGUET / 150TH ANNIVERSARY
To celebrate Audemars Piguet’s 150th anniversary, we developed and produced a year long global campaign in partnership with Vogue, GQ and Vanity Fair. Deployed in phases, the campaign underscores AP’s legacy of extraordinary craftsmanship and creativity.
PHASE 1: ANNIVERSARY HERO FILM
Narrated by Serena Williams and directed by Camille Boumans, we kicked off the year with a tribute to Audemars Piguet's Swiss heritage and 150-year legacy of craftsmanship and innovation. This mixed-media film weaves together archival footage, museum and HQ scenes, and a dynamic blend of collage, animation, and live action to spotlight the defining ideas, moments, and people in AP’s history.
PHASE 2: GLOBAL TALENT SERIES
A global series of talent profiles and high impact photo portfolio published across Vanity Fair, GQ, and Vogue in 17 international markets.
This campaign saw us shooting in Paris, NY, London, Miami and Seoul to capture 12x extraordinary talent from the “AP Family” - some remarkable names including Serena Williams, Mark Ronson, Simone Biles, Winnie Harlow & Raye.
Photography by Campbell Addy
Styling by Max Ortega
Videos directed by Rae Chen Elliman
