RODIN / OLIO LUSSO

Following the exit of founder Linda Rodin, the Estée Lauder-owned luxury skincare brand sought to redefine its identity and position among its loyal following in the beauty community.

We developed a dynamic talent platform for the “Rodin Curator,” collaborating with influential members of the Rodin community from around the world In a seasonal content series. To launch, shoots in Spain and NYC were produced with talent we cast to help bridge the gap between Rodin’s established cult following offline and their growing social media community.

Sofia Sanchez de Betak hot on location at Sofia’s family home in Mallorca with photographer Alba Yruela.