GSK / MENINGITIS B AWARENESS CAMPAIGN

A vaccination awareness campaign created with pharmaceutical company GSK to educate parents on the prevention of Meningitis B for teenagers and young adults. Since MenB is mainly spread via casual social interactions, the campaign was framed via the POV of young people and the importance of health and wellness in their social lives. The video and print deliverables are authentic, self-shot, and narrated by the talent themselves and ran across Glamour, Allure, and SELF platforms.

Giving parents access and perspective on the social lives and motivations of young people, the campaign contextualized the ways they can support the health and social well-being of their young adult children. By pivoting to a talent-led production strategy, we delivered an effective and elegant campaign about vaccinations during a global pandemic.