DOVE / LOVE YOUR HAIR
In support of Dove Hair’s marketing initiative #loveyourhair, we developed and produced a custom ad campaign created in collaboration with Vogue creative director at large, and hair icon Grace Coddington. Shot by legendary fashion photographer Patrick Demarchelier, the ads featured real women cast on the streets of Manhattan, and Coddington herself.
Photographer: Patrick Demarchelier
Talent: Grace Coddington
Stylist: Sarah Moonves
Hair: Didier Malige
Make up: Diane Kendal
SOCIAL
We animated hand drawn illustrations by Grace Coddington for use in social ad units. The animation was a first-person retrospective by Grace about her iconic hairstyles and how they evolved over the decades of her influential fashion career.
We designed 4-page print ads with the portraits shot by Patrick Demarchelier, and an editor’s note intro about the campaign written by Grace Coddington. The following pages featured portraits and quotes from our street-cast models talking about their unique relationships to their hair.
