VALENTINO / GQ HYPE

A collaboration between GQ and Valentino for their new men’s collection launch. This campaign, a series of drops timed to men’s fashion week, debuted Valentino’s new global ambassador: rapper Suga from Korean boy band BTS. In addition, GQ selected Penn Badgley and Don Toliver to be featured in the campaign and an editorial digital cover drop of GQ Hype.

Film and still assets were published editorially by GQ, and used as the main creative for the collection drop across all of Valentino’s platforms.