PEPSICO / LIFEWTR GLOBAL ARTISTS SERIES
LIFEWTR, Pepsi’s premium bottled water brand, is committed to advancing and showcasing sources of creativity, and commissions artists to design the label artwork. Every few months, LIFEWTR launches a new series of bottle designs focused on a unique theme related to the art community — putting the spotlight on three new emerging artists each series.
We commissioned award-winning documentary filmmakers to produce an artist video series as the main creative for the brand’s launch. Over the course of a 2-year partnership leading the creative team of LIFEWTR’s creative content agency, we produced 20+ films in at least 6 global regions (from Brazil to Saudi Arabia and Canada), as well as seasonal events with third party partners such as the CFDA, Frieze Art Fair, Art Basel and the NFL. Thanks in part to this creative work, LIFEWTR was Pepsi’s most successful new beverage launch in the company’s history.
ART IN EDUCATION SERIES
Films directed by Jason Sondock & Simon Davis (Rubberband)
Luis in Boston
David in Los Angeles
ART BEYOND BORDERS SERIES
Films directed by Jimmy Goldblum
Yinka Ilori, London
Laercio Redondo, Rio de Janeiro
ART IN FASHION (CFDA) SERIES
Films directed by Catherine Orchard
Ji Won Choi
Jamall Osterholm
WOMEN IN ART SERIES
Films directed by Bon Duke
Lynnie Z, London
Adrienne Gaither, Washington DC