PEPSICO / LIFEWTR GLOBAL ARTISTS SERIES

LIFEWTR, Pepsi’s premium bottled water brand, is committed to advancing and showcasing sources of creativity, and commissions artists to design the label artwork. Every few months, LIFEWTR launches a new series of bottle designs focused on a unique theme related to the art community — putting the spotlight on three new emerging artists each series.

We commissioned award-winning documentary filmmakers to produce an artist video series as the main creative for the brand’s launch. Over the course of a 2-year partnership leading the creative team of LIFEWTR’s creative content agency, we produced 20+ films in at least 6 global regions (from Brazil to Saudi Arabia and Canada), as well as seasonal events with third party partners such as the CFDA, Frieze Art Fair, Art Basel and the NFL. Thanks in part to this creative work, LIFEWTR was Pepsi’s most successful new beverage launch in the company’s history.