GOOGLE / GOOGLE PIXEL X CONDE NAST
“Pixel Perfect Day” combined the biggest editorial moments of the year at Condé Nast with the technology of Google Pixel to empower millennial women to explore their passions, capture memories and share their world with others. The entire campaign was captured by editorial and celebrity talent using Google Pixel camera phones while preparing for attending cultural events with Vogue, GQ, Bon Appétit, Teen Vogue, and Allure.
Pixel Perfect Day program summary video:
The robust social campaign included organic Instagram Stories by each hosting publication, Facebook Live and Canvas units, as well as custom product cut downs for Google Pixel 2 digital ad units. Overall, the program delivered 6.6MM social views.
Below are recap videos from the Instagram stories, shot with Google Pixel 2 camera phones.
Chef Danny Bowien x Bon Appétit
Fashion Stylist Karla Welch x Vogue
Editor Elaine Welteroth x Teen Vogue
Editors Michelle Lee and Phillip Picardi x Allure
Images and videos captured by Google Pixel were loaded to the organic IG Stories of participating Condé Nast brand handles in real time. The frames showed off the features of the Google Pixel 2 while inspiring audiences with relevant content (e.g. Danny Bowien’s Thanksgiving “food porn” for Bon Appétit followers)
FIRST EVER GOOGLE PIXEL MAGAZINE COVERS
The success of the Google Pixel 2 “Picture Perfect Day” campaign led to multiple years of collaboration bewteen Google Pixel and Condé Nast, including the first-ever magazine covers captured by iconic editorial photographers using the Google Pixel 3: