FOX / EMPIRE SEASON PREMIER PROMO CAMPAIGN
Fox and Vanity Fair collaborated to launch the marketing and press strategy for a new season of the TV show Empire. We produced print, out-of-home, and broadcast assets with Steven Klein and Lee Daniels. Condé Nast also produced the red carpet premier party, hosted in the observatory at the top of 1 World Trade Center in Manhattan.
Photographer/Director: Steven Klein
Stylist: Arianne Phillips
Production Design: Jack Flanagan
Make-up: Stéphane Marais
Hair: Garren
KEY ART
Motion assets we reused in OOH digital advertising placements in NYC (e.g. mass transit screens).
Still photo assets were used in print placements (e.g. posters, media, Vanity Fair).
