LEVI’S x PHOTOVOGUE / YOUR 501 STORY
In a first of its kind brand partnership, Levi’s and Vogue launched a global open call to the PhotoVogue visual artist community in celebration of the 150th birthday of the iconic 501 Original pair of jeans. The prompt to the emerging fashion photographer audience: Show us your 501 story. Editors and executives from Levi’s curated a selection of 150 images from the 6,000 submissions of artists from around the world. Selected artists received grants from Levi’s to produce new work, and their work was published in an immersive digital exhibition hosted by each global edition of Vogue: LINK TO STORY
