L’OREAL
In a 1-year partnership, we produced beauty campaigns for three separate L’Oréal brands: Maybelline, Garnier, and L’Oréal Paris. The creative concepts were developed in collaboration with, and distributed by: Vogue, Glamour, and Allure magazines.
L’OREAL PARIS
We tapped 3 influential figures from London’s editorial beauty scene to collaborate on a series of tutorial videos with L’Oréal and Garnier. Photographer Simon Emmett, acclaimed make-up artist and founder of Beauty Papers, Maxine Leonard, and legendary hairstylist Tina Outen worked together in studio to create looks that inspire the mass retail U.S. beauty audience to get outside their comfort zones and experiment with color.
GARNIER
When sheet masks were gaining popularity at the drugstore, we produced this day-in-the-life video starring Paloma Elsesser (directed by Simon Emmett) to contextualize and normalize routine use of sheet masks in the every day lives of the retail beauty audience.
MAYBELLINE
Photographed by Olivia Malone
Make up by Kali Kennedy
