ELI LILLY X THE OLYMPICS

In 2024, Eli Lilly celebrated the 100th anniversary of the invention of insulin as the Olympic Games returned to Paris for the first time in a century. To honor the occasion, we partnered with the legacy pharmaceutical brand on a campaign that debuted during the Vogue World: Paris livestream.

Positioned as fashion’s “opening ceremony” for the Olympics, the event took over Place Vendôme on June 23 with a live spectacle celebrating a century of French fashion and sport. Featuring world-renowned designers, athletes, and celebrities, the event spotlighted the powerful connection between the body and self-expression through fashion.