CANDICE SWANEPOEL FOR ALO

When Alo launched an actual wellness yacht on the French Riviera to mark its expansion into luxury hospitality and experiential wellness, it felt too wild not to lean into. Rather than creating a traditional luxury travel film, we took inspiration from the famously over-the-top morning routine in American Psycho, crafting a playful editorial portrait of extreme wellness starring Candice Swanepoel.

The film follows Candice through an impossibly aspirational day of movement, recovery, and relaxation aboard the yacht, bringing Alo's vision of modern luxury to life through Vogue's editorial lens. Equal parts satire and fantasy, the piece pokes fun at our collective obsession with optimizing every moment of self-care while fully embracing the glamour of the Côte d'Azur and positioning the yacht as the ultimate expression of Alo's evolution from activewear brand to luxury wellness destination.